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Author Topic: Affiliate pages and Google Algo  (Read 1078 times)
markus
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« on: November 11, 2006, 06:53:21 PM »

Just in time for the Christmas rush, Google is tweaking its algo,
and affiliate pages that offer little value and only an affiliate link
will find themselves hit hardest.

So what is an affiliate marketer to do?
Add value to your pages in the way of content.

 
Source:
 /2006/11/landing-page-quality-update.html
« Last Edit: November 12, 2006, 12:11:19 AM by markus » Logged

dink
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« Reply #1 on: November 12, 2006, 02:53:33 PM »

Ya.  But for me, all that 'content' gets in the way of my sales pages.  The visitor comes to read all that crap and doesn't even bother to click.  Leeches.

I have yet to see a really good affiliate model for Google (not counting the fast growing shopping comparison types).

I sell products, not the content.  Yahoo and MSN for me.

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markus
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« Reply #2 on: November 12, 2006, 04:34:54 PM »

I sell products, not the content.  Yahoo and MSN for me.



It can be a catch 22 at the best of times.
Ya, you want to move the product and get your cut,
but a site that is just a bunch of products isn't offering a lot of value.
No one wants to write articles either (understandable).
I'll say this much though, if you can provide something of value and uniqueness
on your site that gets people interesting, and linking, you're that much closer
to moving the product as you'll do better in natural serps.
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dink
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« Reply #3 on: November 12, 2006, 08:00:03 PM »

but a site that is just a bunch of products isn't offering a lot of value.
Maybe, maybe not.  Did you ever watch a bunch of women looking thru a catalog?  They talk and gabble on as they look at the images.  They aren't reading anything at all.  Then one says "hey look at this pair of panties.  It's just what Janine needs."  Then they will read the description, check the price, so on.

My best datafeed aff site  is a catalog.  All of the beautiful images, very little text.
Quote
I'll say this much though, if you can provide something of value and uniqueness
on your site that gets people interesting, and linking, you're that much closer
to moving the product as you'll do better in natural serps.
Agree 100% on the get people coming back.  I don't have the types of products that gather up links.  Mostly consumable, everyday, hohum stuff.  No one in their right mind (except me of course) would blog about a catalog site selling frilly undies.  Mrs. Housewife from Des Moines doesn't write a blog.

I don't know about doing better in the serps.  I hear rumors that the big three are contemplating giving a score increase if the organic link is clicked a bunch.  I don't think it will stick tho.  Too many ways that can be gamed.

I think the best thing I can hope to accomplish is to get some high pr bl's.  And continue to expand in my niche(s).

I am open to any suggestions that anyone would care to give tho.
 
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markus
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« Reply #4 on: November 12, 2006, 08:40:48 PM »


I think that certain something to get noticed is either a tool, pr stunt, or good content.

As good content takes time to create, and needs to be frequemtly updated, this isn't an option
for many people. Or they start, but it dies a slow death.

To pull off a good PR stunt is trickier that it sounds.

Which makes mme believe a decent tool of value is worth considering.
e.g.
loan site = financial calculators of different types

no idea for an undie calculator
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marketindr
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« Reply #5 on: November 12, 2006, 09:12:28 PM »

To me it was always easier to get a site with decent contect to have a higher PR anyway. Unless your strictly link trading, no one will want to link to a site that contains just a link.
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dink
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« Reply #6 on: November 12, 2006, 10:35:41 PM »

no idea for an undie calculator
ROFL

Me either.  I have tried to incorporate some Ajax web2.0 stuff and it just plain looks out of place.  All of the feedback and product reviews are handled on the merchant sites, so that would be a waste. (and prolly dup content too)

Only thing I know to do is keep on keepin on.
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HighHopes
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« Reply #7 on: March 06, 2007, 07:02:41 PM »

didn't Yahoo also adopt the stupid landing page quality thing too where you cant link direct to the sponsor well you can but you need a unique landing page or am i misinformed. I haven't used Yahoo PPC in a while mostly because they would charge me daily to keep a certain min. in my account all the time which is crazy and MSN I  a gazillion hits but few clicks still testing everything.
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