Buzz marketing?

[markus]

Forget SEO and everything else you know for a moment.

Conventional marketing often uses PR, a tactic that can pay for the time invested ten fold when done properly.

Although there are plenty of obstacles, if you're working in a niche that you think you can do effective PR with,
it can be worth your while to put together a campaign.

[Con]

Forget SEO and everything else you know for a moment.

Conventional marketing often uses PR, a tactic that can pay for the time invested ten fold when done properly.

Although there are plenty of obstacles, if you're working in a niche that you think you can do effective PR with,
it can be worth your while to put together a campaign.

I will second that. Public relations is an EXTREMELY POWERFUL tool. Just press releases on their own can do wonders. With the ability to easily distribute video over the net now too, a well planned and run PR campaign can launch a site from nowhere to the Penthouse Suite in a very short period of time. It's not "easy" but it's certainly feasible and even a "fair" PR campaign will reap some rewards nowadays. Almost everything depends on your writing though, so either take your time and do it right yourself, or hire someone that's damn good.

Con

[perkiset]

Agree - we keep a DB of the couple-hundred most important news sources here in our DB, and I've written an automated system to help PinkHat get press releases out at the least once a month per application. Mostly WH thought.

/p

[markus]

There's a couple of approaches you can try;

• Be the contrarian
• The news hook - tie in with current events
• The attack (if you're up to it)
• Be a resource - offer content of value
• A humouristic approach

Keep in mind that depending on what else is happening, your story can get burried.

Tips:
Mid week is better time to submit
Include contact info on a news release (and be available)
Don't submit after 2 pm (be aware of time zones when submitting)
Lead your relase with the who, what, where, when, why in the opening paragraph
Your news release headline will make or break your chances of getting picked up

[marketindr]

Other very profitable plans can stem from the following (Which only applies when you are launching a product on your site):

Be mysterious.

Ironically, it works.
Example: A local radio station (Chicago, IL) reformatted their morning routine, a plan that was decided approximately two months before implementation. Rather than stating "In two months we will change our morning routine," they opened a website and created a buzz. They handed out cards that were all black and stated "What is wrong with Chicago? The answer arrives (date here)." followed by "visit (website here) for more information." The site didn't contain direct answers, rather hinted that something was going to happen on the said date. As you can imagine, when the date finally rolled around, millions viewed the site and found out about the new routine.

If I could, I would shake hands with the marketer behind that campaign.

A tactic like this can also be deamed as creating your own PR.