Using banners or.... using text ads

[smaxor]

The only important number in my opinion is $/click that's the easiest way to compare all advertising sources. Now if you're running a page and not sending them direct to the offer you probably want to compare $/hit so you can figure what you're getting paid per visitor. But that takes allllll the other stats into account and puts things on an even playing field.

[marketraise2007]

Want to get seen? Advertise on social networking sites. This, incidentally, is the new mantra of online advertisers.About 93 per cent of the 28 million Indians online belong to the age group 18-45 years — a target audience that has the maximum buying power.Ten million of these are hooked on to some form of online social media, be it personal, career or business networking, matrimonial sites, discussion rooms, virtual activity platforms, instant messenger, podcasts, RSS feeds and blogs. The mix of social media sites being a hot favourite among this bunch of young Indians, it presents a perfect milieu for online advertisers.Content-specific advertisements have become a rage on networking sites like Orkut, TechTribe, LinkedIn, Ryze, Flickr, MSN Live Spaces, Blogger, Fropper and Facebook, which are a compelling buy for advertisers seeking to target the active lifestyle set the sites cater to.In short, content-specific networks are riding a wave of popularity and newer networks seem to be springing up every day.
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