Adwords Quality Score

[bic0r]

Ok, I come here raising my white flag almost. I've setup almost 10 PPC campaigns in adwords promoting clickbank, cpaempire, CJ affiliate offers. I've grabbed thousands of longtail keywords from wordze and filtered them with negative keywords and also added negative keywords into adwords campaigns. I then took the list of 1000-2000 longtails per niche and broke them down further into different adgroups and wrote 3-5 text ads per adgroup(A/B/C/etc. testing). I used the affiliate URL direct to the merchant landing page and launched my campaigns at $.10/click. Well I waited til the next day and noticed that none of my ads were running because I didn't meet the minimum bid and they wanted anywhere from $.15-$10/click. 90-95% of my keywords are inactive.

So I do some research and realized that maybe my landing page is the problem and build my own landing pages hosted on my server and change out the URLs in all my campaigns. All is looking good, my quality score says Great and wait for the money as the ads are now active and im just waiting for clicks. Things look great as most of my keywords are now active.

I wake up the next day and noticed that nearly all my keywords are inactive again  so I decided to raise my minimum bid to $.20/click from $.10/click. Looks good as my ads are now active again and I just need to wait. I will keep you guys posted and hope I can afford to pay $.20/click. 

[bic0r]

Well I've gotten up this morning and checked my adwords campaigns. Once again 90% of my keywords are inactive again as google has raised the minimum bid again now to the $.30-$.40/click range.  i think im gonna go back into my keyword lists and break it down some more into smaller adgroups and write more targeted ads. i dont think there is much else I can do, i'll have to keep reading about quality score and see if I missed anything.

i've almost made some discoveries yesterday while waiting, i noticed on some of my PPC ads, I have about 5-6 competitors all selling the exact same affiliate offer. i have also turned on content ads which i hate b/c in the past they've never converted for me but i decided to only bid $0.05/click max since that would only costs me $50 for 1000 clicks at most. I'm hoping atleast 1% would convert to sales.

[SEOidiot]

smaller more targetted will always help whilst they get to know you 

[bic0r]

pretty much all my keywords are 3-7 keywords long. most of the keywords im bidding on have 0-3 PPC advertisers vs. 50+ for the main 1-2 keywords.

[SEOidiot]

but what are your ad groups like etc etc etc

[bic0r]

I used wordze to gather about 2500 longtail keywords in my niche and broke them down into about 20 adgroups and wrote specific ads for each adgroup.

[bic0r]

ok, i've made some changes today. I changed out the landing pages to a different merchant and within minutes, my quality score shot up and minimum bids dropped to $.05-.10/click so i lowered everything to the minimum. i'll be watching over the next several days as well to see if my conversion rate goes up too.

[biggest dickest]

good I hope it works better for you

[bic0r]

well it's been several days now and it looks like its another flop, even though google gave me great quality scores on nearly all my ads with the new merchant with CJ, none of the traffic converted even though it was very targeted. i was grouping adgroups by model number and directing traffic directly to that specific product model number and still nothing converted. i think im gonna pause my campaigns with adwords and give yahoo some more love because i setup a few campaigns there already and im getting few sales enough to break even so if i can tweak my ads some more, hopefully i can start making some profits with yahoo even though it looks like its much more competitive. it looks like for every 1 PPC advertiser on adwords, there is 3 on yahoo probably because yahoo is easier to get approved and bids are much lower than adwords.